As inbound links directly affect Search Engine Page Result (SERP) ranking, online marketers see link building as a crucial factor in any SEO campaign.
In the past, their main aim was to generate as many links as possible and they were rewarded too. However, the Penguin and Panda updates cast their shadow over this optimization technique in the year 2013. The objective of these updates is to improve the way Google returns search results to users providing them with the most relevant results. Here is an appraisal of how link building was affected in 2013.
- Indiscriminate Link Creation – A Bad Tactic
- Content Marketing More Effective and Popular
- It’s Link Earning that Counts, Not Building Links
- Public Relations and Media Outreach
- Over-optimized Anchor Text Included in Link Schemes
In short, we can say that the practice of manipulating a site’s ranking with inbound links has become somewhat obsolete in 2013. The SEO community is now looking forward to making their content worthy of being linked to, attract as many social signals as possible and establish contact with PR people to improve link outreach.
Read Full Story: Link Building Updates in 2013 its Effect in 2014 and Beyond
- Indiscriminate Link Creation – A Bad Tactic
- Content Marketing More Effective and Popular
- It’s Link Earning that Counts, Not Building Links
- Public Relations and Media Outreach
- Over-optimized Anchor Text Included in Link Schemes
In short, we can say that the practice of manipulating a site’s ranking with inbound links has become somewhat obsolete in 2013. The SEO community is now looking forward to making their content worthy of being linked to, attract as many social signals as possible and establish contact with PR people to improve link outreach.
Read Full Story: Link Building Updates in 2013 its Effect in 2014 and Beyond
